Ziploc Resolution
Building off the strong Use As Imagined foundation established with Back to School and Holiday, the ask was to develop a Return to Routine shopper marketing effort that brought the Use As Imagined campaign to life during the first quarter. This was a 360 toolkit that we brought to life with a colorful photoshoot.
Photoshoot and Toolkit Design
![SCJ206235_awr_FastDinner_v1.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/1851ab16-4892-4b7b-8aff-f1ed9fe98134/SCJ206235_awr_FastDinner_v1.png)
![SCJ206235_awr_MorningMealFreezer v2.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/b8944cf0-3b5d-472e-9d07-341a82d98be0/SCJ206235_awr_MorningMealFreezer+v2.png)
![SCJ206235_afr_Guac_Smasher_Humanity.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/6e97e70e-3c11-4c98-98ca-62c3df7c9ee9/SCJ206235_afr_Guac_Smasher_Humanity.png)
![SCJ206235_afr_Portion_Prep_Humanity.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/1fc4d50b-944a-4650-860a-99c1ea86be96/SCJ206235_afr_Portion_Prep_Humanity.png)
![SCJ206235_afr_Topping_Humanity.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/d108fc21-dff3-49e8-959c-5490c9412bbf/SCJ206235_afr_Topping_Humanity.png)
![SCJ206235_awr_PreMadeMeal Crockpot with Hands.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/7e0de268-4810-4350-a388-3da6b45ad3d0/SCJ206235_awr_PreMadeMeal+Crockpot+with+Hands.png)
![SCJ206235_afr_Wing Saucer Humanity_New.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/989c5570-fd65-4d98-a390-fc58750000fb/SCJ206235_afr_Wing+Saucer+Humanity_New.png)
![SCJ206235_awr_BetterBfast_v1.png](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/b10dddc9-a9d3-415e-841b-ffec6da62bb6/SCJ206235_awr_BetterBfast_v1.png)
![Ziploc_SitePhotos3.jpg](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/b27c5527-06a3-4393-9743-b0a743a7ac3c/Ziploc_SitePhotos3.jpg)
![Ziploc_SitePhotos1.jpg](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/9be3d7f8-241a-4d91-80ae-26aafd90f3d9/Ziploc_SitePhotos1.jpg)
![Ziploc_SitePhotos2.jpg](https://images.squarespace-cdn.com/content/v1/633ca70a19c5b60c2c123d99/0f49461c-a7e9-42fd-9435-f8d03691bd3e/Ziploc_SitePhotos2.jpg)
Creative Director: Sabrina Diez
Copy: Erin Collins
TracyLocke: 2018